diff --git a/bench/app.py b/bench/app.py
index e4297268..8759611d 100644
--- a/bench/app.py
+++ b/bench/app.py
@@ -40,7 +40,7 @@ def write_appstxt(apps, bench='.'):
 	with open(os.path.join(bench, 'sites', 'apps.txt'), 'w') as f:
 		return f.write('\n'.join(apps))
 
-def get_app(app, git_url, branch=None, bench='.', build_asset_files=True):
+def get_app(app, git_url, branch=None, bench='.', build_asset_files=True, verbose=False):
 	logger.info('getting app {}'.format(app))
 	shallow_clone = '--depth 1' if check_git_for_shallow_clone() and get_config().get('shallow_clone') else ''
 	branch = '--branch {branch}'.format(branch=branch) if branch else ''
@@ -51,7 +51,7 @@ def get_app(app, git_url, branch=None, bench='.', build_asset_files=True):
 				branch=branch),
 			cwd=os.path.join(bench, 'apps'))
 	print 'installing', app
-	install_app(app, bench=bench)
+	install_app(app, bench=bench, verbose=verbose)
 	if build_asset_files:
 		build_assets(bench=bench)
 	conf = get_config()
@@ -68,12 +68,13 @@ def new_app(app, bench='.'):
 		run_frappe_cmd('make-app', apps, app, bench=bench)
 	install_app(app, bench=bench)
 
-def install_app(app, bench='.'):
+def install_app(app, bench='.', verbose=False):
 	logger.info('installing {}'.format(app))
 	conf = get_config()
 	find_links = '--find-links={}'.format(conf.get('wheel_cache_dir')) if conf.get('wheel_cache_dir') else ''
-	exec_cmd("{pip} install -q {find_links} -e {app}".format(
+	exec_cmd("{pip} install {quiet} {find_links} -e {app}".format(
 				pip=os.path.join(bench, 'env', 'bin', 'pip'),
+				quiet="-q" if not verbose else "",
 				app=os.path.join(bench, 'apps', app),
 				find_links=find_links))
 	add_to_appstxt(app, bench=bench)
diff --git a/bench/cli.py b/bench/cli.py
index ae383663..e09e6010 100644
--- a/bench/cli.py
+++ b/bench/cli.py
@@ -158,11 +158,12 @@ def bench(bench='.'):
 @click.option('--no-procfile', is_flag=True, help="Pull changes in all the apps in bench")
 @click.option('--no-backups',is_flag=True, help="Run migrations for all sites in the bench")
 @click.option('--no-auto-update',is_flag=True, help="Build JS and CSS artifacts for the bench")
+@click.option('--verbose',is_flag=True, help="Verbose output during install")
 def init(path, apps_path, frappe_path, frappe_branch, no_procfile, no_backups,
-		no_auto_update):
+		no_auto_update, verbose):
 	"Create a new bench"
 	_init(path, apps_path=apps_path, no_procfile=no_procfile, no_backups=no_backups,
-			no_auto_update=no_auto_update, frappe_path=frappe_path, frappe_branch=frappe_branch)
+			no_auto_update=no_auto_update, frappe_path=frappe_path, frappe_branch=frappe_branch, verbose=verbose)
 	click.echo('Bench {} initialized'.format(path))
 
 @click.command('get-app')
diff --git a/bench/utils.py b/bench/utils.py
index ffd66f89..32569877 100644
--- a/bench/utils.py
+++ b/bench/utils.py
@@ -44,7 +44,8 @@ def get_env_cmd(cmd, bench='.'):
 	return os.path.abspath(os.path.join(bench, 'env', 'bin', cmd))
 
 def init(path, apps_path=None, no_procfile=False, no_backups=False,
-		no_auto_update=False, frappe_path=None, frappe_branch=None, wheel_cache_dir=None):
+		no_auto_update=False, frappe_path=None, frappe_branch=None, wheel_cache_dir=None,
+		verbose=False):
 	from .app import get_app, install_apps_from_path
 	from .config import generate_redis_cache_config, generate_redis_async_broker_config
 	global FRAPPE_VERSION
@@ -68,7 +69,7 @@ def init(path, apps_path=None, no_procfile=False, no_backups=False,
 
 	if not frappe_path:
 		frappe_path = 'https://github.com/frappe/frappe.git'
-	get_app('frappe', frappe_path, branch=frappe_branch, bench=path, build_asset_files=False)
+	get_app('frappe', frappe_path, branch=frappe_branch, bench=path, build_asset_files=False, verbose=verbose)
 	if not no_procfile:
 		setup_procfile(bench=path)
 	if not no_backups: