diff --git a/models/baseModels/AccountingSettings/AccountingSettings.ts b/models/baseModels/AccountingSettings/AccountingSettings.ts
index 0c7a548c..8e32ad4e 100644
--- a/models/baseModels/AccountingSettings/AccountingSettings.ts
+++ b/models/baseModels/AccountingSettings/AccountingSettings.ts
@@ -18,6 +18,7 @@ export class AccountingSettings extends Doc {
   enableLead?: boolean;
   enableFormCustomization?: boolean;
   enableInvoiceReturns?: boolean;
+  enablePricingRule?: boolean;
 
   static filters: FiltersMap = {
     writeOffAccount: () => ({
@@ -60,6 +61,8 @@ export class AccountingSettings extends Doc {
   override hidden: HiddenMap = {
     discountAccount: () => !this.enableDiscounting,
     gstin: () => this.fyo.singles.SystemSettings?.countryCode !== 'in',
+    enablePricingRule: () =>
+      !this.fyo.singles.AccountingSettings?.enableDiscounting,
   };
 
   async change(ch: ChangeArg) {
diff --git a/models/baseModels/Invoice/Invoice.ts b/models/baseModels/Invoice/Invoice.ts
index e366c00f..adebfe69 100644
--- a/models/baseModels/Invoice/Invoice.ts
+++ b/models/baseModels/Invoice/Invoice.ts
@@ -11,7 +11,14 @@ import {
 import { DEFAULT_CURRENCY } from 'fyo/utils/consts';
 import { ValidationError } from 'fyo/utils/errors';
 import { Transactional } from 'models/Transactional/Transactional';
-import { addItem, getExchangeRate, getNumberSeries } from 'models/helpers';
+import {
+  addItem,
+  canApplyPricingRule,
+  filterPricingRules,
+  getExchangeRate,
+  getNumberSeries,
+  getPricingRulesConflicts,
+} from 'models/helpers';
 import { StockTransfer } from 'models/inventory/StockTransfer';
 import { validateBatch } from 'models/inventory/helpers';
 import { ModelNameEnum } from 'models/types';
@@ -27,6 +34,9 @@ import { Tax } from '../Tax/Tax';
 import { TaxSummary } from '../TaxSummary/TaxSummary';
 import { ReturnDocItem } from 'models/inventory/types';
 import { AccountFieldEnum, PaymentTypeEnum } from '../Payment/types';
+import { PricingRule } from '../PricingRule/PricingRule';
+import { ApplicablePricingRules } from './types';
+import { PricingRuleDetail } from '../PricingRuleDetail/PricingRuleDetail';
 
 export type TaxDetail = {
   account: string;
@@ -70,6 +80,8 @@ export abstract class Invoice extends Transactional {
   isReturned?: boolean;
   returnAgainst?: string;
 
+  pricingRuleDetail?: PricingRuleDetail[];
+
   get isSales() {
     return (
       this.schemaName === 'SalesInvoice' || this.schemaName == 'SalesQuote'
@@ -625,6 +637,17 @@ export abstract class Invoice extends Transactional {
         !!this.autoStockTransferLocation,
       dependsOn: [],
     },
+    isPricingRuleApplied: {
+      formula: async () => {
+        const pricingRule = await this.getPricingRule();
+        if (pricingRule) {
+          await this.appendPricingRuleDetail(pricingRule);
+        }
+
+        return !!pricingRule?.length;
+      },
+      dependsOn: ['items'],
+    },
   };
 
   getStockTransferred() {
@@ -917,6 +940,14 @@ export abstract class Invoice extends Transactional {
     return transfer;
   }
 
+  async beforeSync(): Promise<void> {
+    await super.beforeSync();
+
+    if (this.pricingRuleDetail?.length) {
+      await this.applyProductDiscount();
+    }
+  }
+
   async beforeCancel(): Promise<void> {
     await super.beforeCancel();
     await this._validateStockTransferCancelled();
@@ -1045,4 +1076,171 @@ export abstract class Invoice extends Transactional {
   async addItem(name: string) {
     return await addItem(name, this);
   }
+
+  async getPricingRule(): Promise<ApplicablePricingRules[] | undefined> {
+    if (!this.isSales || !this.items) {
+      return;
+    }
+    const pricingRules: ApplicablePricingRules[] = [];
+
+    for (const item of this.items) {
+      if (item.isFreeItem) {
+        continue;
+      }
+
+      const pricingRuleDocNames = (
+        await this.fyo.db.getAll(ModelNameEnum.PricingRuleItem, {
+          fields: ['parent'],
+          filters: {
+            item: item.item as string,
+            unit: item.unit as string,
+          },
+        })
+      ).map((doc) => doc.parent) as string[];
+
+      const pricingRuleDocsForItem = (await this.fyo.db.getAll(
+        ModelNameEnum.PricingRule,
+        {
+          fields: ['*'],
+          filters: {
+            name: ['in', pricingRuleDocNames],
+            isEnabled: true,
+          },
+          orderBy: 'priority',
+          order: 'desc',
+        }
+      )) as PricingRule[];
+
+      const filtered = filterPricingRules(
+        pricingRuleDocsForItem,
+        this.date as Date,
+        item.quantity as number,
+        item.amount as Money
+      );
+
+      if (!filtered.length) {
+        continue;
+      }
+
+      const isPricingRuleHasConflicts = getPricingRulesConflicts(
+        filtered,
+        item.item as string
+      );
+
+      if (isPricingRuleHasConflicts) {
+        continue;
+      }
+
+      pricingRules.push({
+        applyOnItem: item.item as string,
+        pricingRule: filtered[0],
+      });
+    }
+
+    return pricingRules;
+  }
+
+  async appendPricingRuleDetail(
+    applicablePricingRule: ApplicablePricingRules[]
+  ) {
+    await this.set('pricingRuleDetail', null);
+
+    for (const doc of applicablePricingRule) {
+      await this.append('pricingRuleDetail', {
+        referenceName: doc.pricingRule.name,
+        referenceItem: doc.applyOnItem,
+      });
+    }
+  }
+
+  async applyPriceDiscount() {
+    if (!this.pricingRuleDetail || !this.items) {
+      return;
+    }
+
+    for (const doc of this.pricingRuleDetail) {
+      const pricingRuleDoc = (await this.fyo.doc.getDoc(
+        ModelNameEnum.PricingRule,
+        doc.referenceName
+      )) as PricingRule;
+
+      if (pricingRuleDoc.discountType === 'Product Discount') {
+        continue;
+      }
+
+      const appliedItems = pricingRuleDoc.appliedItems?.map(
+        (itemDoc) => itemDoc.item
+      );
+
+      for (const item of this.items) {
+        if (!appliedItems?.includes(item.item)) {
+          continue;
+        }
+
+        const canApplyPRLOnItem = canApplyPricingRule(
+          pricingRuleDoc,
+          this.date as Date,
+          item.quantity as number,
+          item.amount as Money
+        );
+
+        if (!canApplyPRLOnItem) {
+          continue;
+        }
+      }
+    }
+  }
+
+  async applyProductDiscount() {
+    if (!this.pricingRuleDetail || !this.items) {
+      return;
+    }
+
+    for (const doc of this.pricingRuleDetail) {
+      const pricingRuleDoc = (await this.fyo.doc.getDoc(
+        ModelNameEnum.PricingRule,
+        doc.referenceName
+      )) as PricingRule;
+
+      if (pricingRuleDoc.discountType === 'Price Discount') {
+        continue;
+      }
+
+      const appliedItems = pricingRuleDoc.appliedItems?.map(
+        (itemDoc) => itemDoc.item
+      );
+
+      for (const item of this.items) {
+        if (!appliedItems?.includes(item.item)) {
+          continue;
+        }
+
+        const canApplyPRLOnItem = canApplyPricingRule(
+          pricingRuleDoc,
+          this.date as Date,
+          item.quantity as number,
+          item.amount as Money
+        );
+
+        if (!canApplyPRLOnItem) {
+          continue;
+        }
+
+        let freeItemQty = pricingRuleDoc.freeItemQuantity as number;
+
+        if (pricingRuleDoc.isRecursive) {
+          freeItemQty =
+            (item.quantity as number) / (pricingRuleDoc.recurseEvery as number);
+        }
+
+        await this.append('items', {
+          item: pricingRuleDoc.freeItem as string,
+          quantity: freeItemQty,
+          isFreeItem: true,
+          rate: pricingRuleDoc.freeItemRate,
+          unit: pricingRuleDoc.freeItemUnit,
+        });
+      }
+    }
+  }
 }
diff --git a/models/baseModels/InvoiceItem/InvoiceItem.ts b/models/baseModels/InvoiceItem/InvoiceItem.ts
index 6c9371a1..cad6b396 100644
--- a/models/baseModels/InvoiceItem/InvoiceItem.ts
+++ b/models/baseModels/InvoiceItem/InvoiceItem.ts
@@ -19,6 +19,9 @@ import { Item } from '../Item/Item';
 import { StockTransfer } from 'models/inventory/StockTransfer';
 import { PriceList } from '../PriceList/PriceList';
 import { isPesa } from 'fyo/utils';
+import { canApplyPricingRule } from 'models/helpers';
+import { PricingRule } from '../PricingRule/PricingRule';
+import { SalesInvoiceItem } from '../SalesInvoiceItem/SalesInvoiceItem';
 
 export abstract class InvoiceItem extends Doc {
   item?: string;
@@ -404,6 +407,42 @@ export abstract class InvoiceItem extends Doc {
       },
       dependsOn: ['item', 'quantity'],
     },
+    isPricingRuleAppliedItem: {
+      formula: async () => {
+        if (!this.parentdoc?.pricingRuleDetail) {
+          return false;
+        }
+
+        for (const prleDoc of this.parentdoc.pricingRuleDetail) {
+          const pricingRuleDoc = (await this.fyo.doc.getDoc(
+            ModelNameEnum.PricingRule,
+            prleDoc.referenceName
+          )) as PricingRule;
+
+          if (
+            !canApplyPricingRule(
+              pricingRuleDoc,
+              this.parentdoc.date as Date,
+              this.quantity as number,
+              this.amount as Money
+            )
+          ) {
+            continue;
+          }
+
+          const appliedItems = pricingRuleDoc.appliedItems?.map(
+            (item) => item.item
+          );
+
+          if (!appliedItems?.includes(this.item)) {
+            continue;
+          }
+
+          await applyPricingRuleOnItem(this, pricingRuleDoc);
+        }
+      },
+      dependsOn: ['item', 'quantity'],
+    },
   };
 
   validations: ValidationMap = {
@@ -734,3 +773,30 @@ function getRate(
 
   return null;
 }
+
+async function applyPricingRuleOnItem(
+  sinvItemDoc: SalesInvoiceItem,
+  pricingRuleDoc: PricingRule
+) {
+  switch (pricingRuleDoc.priceDiscountType) {
+    case 'rate':
+      await sinvItemDoc.set('rate', pricingRuleDoc.discountRate);
+      return;
+
+    case 'amount':
+      await sinvItemDoc.set('setItemDiscountAmount', true);
+      const discountAmount = pricingRuleDoc.discountAmount?.mul(
+        sinvItemDoc.quantity as number
+      );
+
+      await sinvItemDoc.set('itemDiscountAmount', discountAmount);
+      return;
+
+    case 'percentage':
+      await sinvItemDoc.set(
+        'itemDiscountPercent',
+        pricingRuleDoc.discountPercentage
+      );
+      return;
+  }
+}
diff --git a/models/baseModels/PriceList/PriceList.ts b/models/baseModels/PriceList/PriceList.ts
index 10070dc1..95a0c50a 100644
--- a/models/baseModels/PriceList/PriceList.ts
+++ b/models/baseModels/PriceList/PriceList.ts
@@ -2,7 +2,7 @@ import { Doc } from 'fyo/model/doc';
 import { ListViewSettings } from 'fyo/model/types';
 import { PriceListItem } from './PriceListItem';
 import {
-  getPriceListEnabledColumn,
+  getIsDocEnabledColumn,
   getPriceListStatusColumn,
 } from 'models/helpers';
 
@@ -14,11 +14,7 @@ export class PriceList extends Doc {
 
   static getListViewSettings(): ListViewSettings {
     return {
-      columns: [
-        'name',
-        getPriceListEnabledColumn(),
-        getPriceListStatusColumn(),
-      ],
+      columns: ['name', getIsDocEnabledColumn(), getPriceListStatusColumn()],
     };
   }
 }
diff --git a/models/helpers.ts b/models/helpers.ts
index 2c67256c..648c1a26 100644
--- a/models/helpers.ts
+++ b/models/helpers.ts
@@ -22,6 +22,8 @@ import { StockMovement } from './inventory/StockMovement';
 import { StockTransfer } from './inventory/StockTransfer';
 import { InvoiceStatus, ModelNameEnum } from './types';
 import { Lead } from './baseModels/Lead/Lead';
+import { PricingRule } from './baseModels/PricingRule/PricingRule';
+import { showToast } from 'src/utils/interactive';
 
 export function getQuoteActions(
   fyo: Fyo,
@@ -517,7 +519,7 @@ export function getPriceListStatusColumn(): ColumnConfig {
   };
 }
 
-export function getPriceListEnabledColumn(): ColumnConfig {
+export function getIsDocEnabledColumn(): ColumnConfig {
   return {
     label: t`Enabled`,
     fieldname: 'enabled',
@@ -657,3 +659,105 @@ export async function addItem<M extends ModelsWithItems>(name: string, doc: M) {
 
   await item.set('item', name);
 }
+
+export function filterPricingRules(
+  pricingRuleDocsForItem: PricingRule[],
+  sinvDate: Date,
+  quantity: number,
+  amount: Money
+): PricingRule[] | [] {
+  const filteredPricingRules: PricingRule[] | undefined = [];
+
+  for (const pricingRuleDoc of pricingRuleDocsForItem) {
+    if (canApplyPricingRule(pricingRuleDoc, sinvDate, quantity, amount)) {
+      filteredPricingRules.push(pricingRuleDoc);
+    }
+  }
+  return filteredPricingRules;
+}
+
+export function canApplyPricingRule(
+  pricingRuleDoc: PricingRule,
+  sinvDate: Date,
+  quantity: number,
+  amount: Money
+): boolean {
+  // Filter by Quantity
+  if (
+    (pricingRuleDoc.minQuantity as number) > 0 &&
+    quantity < (pricingRuleDoc.minQuantity as number)
+  ) {
+    return false;
+  }
+
+  if (
+    (pricingRuleDoc.maxQuantity as number) > 0 &&
+    quantity > (pricingRuleDoc.maxQuantity as number)
+  ) {
+    return false;
+  }
+
+  // Filter by Amount
+  if (
+    !pricingRuleDoc.minAmount?.isZero() &&
+    amount.lte(pricingRuleDoc.minAmount as Money)
+  ) {
+    return false;
+  }
+
+  if (
+    !pricingRuleDoc.maxAmount?.isZero() &&
+    amount.gte(pricingRuleDoc.maxAmount as Money)
+  ) {
+    return false;
+  }
+
+  // Filter by Validity
+  if (
+    pricingRuleDoc.validFrom &&
+    sinvDate.toISOString() < pricingRuleDoc.validFrom.toISOString()
+  ) {
+    return false;
+  }
+  if (
+    pricingRuleDoc.validTo &&
+    sinvDate.toISOString() > pricingRuleDoc.validTo.toISOString()
+  ) {
+    return false;
+  }
+
+  return true;
+}
+
+export function getPricingRulesConflicts(
+  pricingRules: PricingRule[],
+  item: string
+) {
+  const pricingRuleDocs = Array.from(pricingRules);
+
+  const firstPricingRule = pricingRuleDocs.shift();
+  if (!firstPricingRule) {
+    return;
+  }
+
+  const conflictingPricingRuleNames: string[] = [];
+  for (const pricingRuleDoc of pricingRuleDocs.slice(0)) {
+    if (pricingRuleDoc.priority === firstPricingRule?.priority) {
+      conflictingPricingRuleNames.push(pricingRuleDoc.name as string);
+    }
+  }
+
+  if (!conflictingPricingRuleNames.length) {
+    return false;
+  }
+
+  showToast({
+    type: 'error',
+    message: t`Pricing Rules ${
+      firstPricingRule.name as string
+    }, ${conflictingPricingRuleNames.join(
+      ', '
+    )} has the same Priority for the Item ${item}.`,
+  });
+  return true;
+}
diff --git a/models/index.ts b/models/index.ts
index a5690a69..dd940dc9 100644
--- a/models/index.ts
+++ b/models/index.ts
@@ -14,6 +14,8 @@ import { Payment } from './baseModels/Payment/Payment';
 import { PaymentFor } from './baseModels/PaymentFor/PaymentFor';
 import { PriceList } from './baseModels/PriceList/PriceList';
 import { PriceListItem } from './baseModels/PriceList/PriceListItem';
+import { PricingRule } from './baseModels/PricingRule/PricingRule';
+import { PricingRuleItem } from './baseModels/PricingRuleItem/PricingRuleItem';
 import { PrintSettings } from './baseModels/PrintSettings/PrintSettings';
 import { PrintTemplate } from './baseModels/PrintTemplate';
 import { PurchaseInvoice } from './baseModels/PurchaseInvoice/PurchaseInvoice';
@@ -61,6 +63,8 @@ export const models = {
   PrintSettings,
   PriceList,
   PriceListItem,
+  PricingRule,
+  PricingRuleItem,
   PurchaseInvoice,
   PurchaseInvoiceItem,
   SalesInvoice,
diff --git a/models/types.ts b/models/types.ts
index fe591def..0199be15 100644
--- a/models/types.ts
+++ b/models/types.ts
@@ -22,6 +22,8 @@ export enum ModelNameEnum {
   Payment = 'Payment',
   PaymentFor = 'PaymentFor',
   PriceList = 'PriceList',
+  PricingRule = 'PricingRule',
+  PricingRuleItem = 'PricingRuleItem',
   PrintSettings = 'PrintSettings',
   PrintTemplate = 'PrintTemplate',
   PurchaseInvoice = 'PurchaseInvoice',