diff --git a/README.md b/README.md
index 52a7b953..b5589758 100644
--- a/README.md
+++ b/README.md
@@ -1,61 +1,47 @@
 [![Build Stable](https://github.com/frappe/frappe_docker/actions/workflows/build_stable.yml/badge.svg)](https://github.com/frappe/frappe_docker/actions/workflows/build_stable.yml)
 [![Build Develop](https://github.com/frappe/frappe_docker/actions/workflows/build_develop.yml/badge.svg)](https://github.com/frappe/frappe_docker/actions/workflows/build_develop.yml)
 
-## Getting Started
+Everything about [Frappe](https://github.com/frappe/frappe) and [ERPNext](https://github.com/frappe/erpnext) in containers.
 
-### Setting up Pre-requisites
+# Getting Started
 
-This repository requires Docker, docker-compose and Git to be setup on the instance to be used.
-
-For Docker basics and best practices. Refer Docker [documentation](http://docs.docker.com).
-
-### Cloning the repository and preliminary steps
-
-Clone this repository somewhere in your system:
+To get started, you need Docker, docker-compose and git setup on your machine. For Docker basics and best practices. Refer Docker [documentation](http://docs.docker.com).
+After that, clone this repo:
 
 ```sh
-git clone https://github.com/frappe/frappe_docker.git
+git clone https://github.com/frappe/frappe_docker
 cd frappe_docker
 ```
 
-## Production Setup
+# Development
 
-It takes care of the following:
+We have baseline for developing in VSCode devcontainer with [frappe/bench](https://github.com/frappe/bench). [Start development](development).
 
-- Setting up the desired version of Frappe/ERPNext.
-- Setting up all the system requirements: eg. MariaDB, Node, Redis.
-- Configure networking for remote access and setting up LetsEncrypt.
+# Production
 
-It doesn't take care of the following:
+We provide simple and intuitive production setup with prebuilt Frappe and ERPNext images and compose files. To learn more about those, follow the docs:
 
-- Cron Job to backup sites is not created by default.
-- Use `CronJob` on k8s or refer wiki for alternatives.
+- [images](docs/images.md),
+- [compose files](docs/compose-files.md).
 
-1. Single Server Installs
-   1. [Single bench](docs/single-bench.md). Easiest Install!
-   2. [Multi bench](docs/multi-bench.md)
-2. Multi Server Installs
-   1. [Docker Swarm](docs/docker-swarm.md)
-   2. [Kubernetes](https://helm.erpnext.com)
-3. [Site Operations](docs/site-operations.md)
-4. [Environment Variables](docs/environment-variables.md)
-5. [Custom apps for production](docs/custom-apps-for-production.md)
-6. [Tips for moving deployments](docs/tips-for-moving-deployments.md)
-7. [Wiki for optional recipes](https://github.com/frappe/frappe_docker/wiki)
+Also, there's docs to help with deployment:
 
-## Development Setup
+- [on single server](docs/single-server.md),
+- in cluster:
+  - [Docker Swarm](docs/docker-swarm.md),
+  - [Kubernetes (frappe/helm)](https://helm.erpnext.com),
+- [site operations](docs/site-operations.md).
 
-It takes care of complete setup to develop with Frappe/ERPNext and Bench, Including the following features:
+# Custom app
 
-- VSCode containers integration
-- VSCode Python debugger
-- Pre-configured Docker containers for an easy start
+Learn how to containerize your custom Frappe app in [this guide](custom_app/README.md).
 
-[Start development](development).
+# Contributing
 
-## Contributing
+If you want to contribute to this repo refer to [CONTRIBUTING.md](CONTRIBUTING.md)
 
-- [Frappe Docker Images](CONTRIBUTING.md)
-- [Frappe Framework](https://github.com/frappe/frappe#contributing)
-- [ERPNext](https://github.com/frappe/erpnext#contributing)
-- [frappe/bench](https://github.com/frappe/bench)
+This repository is only for Docker related stuff. You also might want to contribute to:
+
+- [Frappe framework](https://github.com/frappe/frappe#contributing),
+- [ERPNext](https://github.com/frappe/erpnext#contributing),
+- or [Frappe Bench](https://github.com/frappe/bench).
diff --git a/docs/custom-apps-for-production.md b/docs/custom-apps-for-production.md
deleted file mode 100644
index d00bd071..00000000
--- a/docs/custom-apps-for-production.md
+++ /dev/null
@@ -1,58 +0,0 @@
-# Custom apps
-
-To add your own Frappe/ERPNext apps to the image, we'll need to create a custom image with the help of a unique wrapper script
-
-> For the sake of simplicity, in this example, we'll be using a place holder called `[custom]`, and we'll be building off the edge image.
-
-Create two directories called `[custom]-worker` and `[custom]-nginx` in the `build` directory.
-
-```shell
-cd frappe_docker
-mkdir ./build/[custom]-worker ./build/[custom]-nginx
-```
-
-Create a `Dockerfile` in `./build/[custom]-worker` with the following content:
-
-```Dockerfile
-FROM frappe/erpnext-worker:edge
-
-RUN install_app [custom] https://github.com/[username]/[custom] [branch]
-# Only add the branch if you are using a specific tag or branch.
-```
-
-**Note:** Replace `https://github.com/[username]/[custom]` above with your custom app's Git repository URL (may include credentials if needed). Your custom app Git repository **must** be named exactly as the custom app's name, and use the same branch name as Frappe/ERPNext branch name that you use.
-
-Create a `Dockerfile` in `./build/[custom]-nginx` with the following content:
-
-```Dockerfile
-FROM bitnami/node:12-prod
-
-COPY build/[custom]-nginx/install_app.sh /install_app
-
-RUN /install_app [custom] https://github.com/[username]/[custom] [branch]
-
-FROM frappe/erpnext-nginx:edge
-
-COPY --from=0 /home/frappe/frappe-bench/sites/ /var/www/html/
-COPY --from=0 /rsync /rsync
-RUN echo -n "\n[custom]" >> /var/www/html/apps.txt
-
-VOLUME [ "/assets" ]
-
-ENTRYPOINT ["/docker-entrypoint.sh"]
-CMD ["nginx", "-g", "daemon off;"]
-```
-
-Copy over the `install_app.sh` file from `./build/erpnext-nginx`
-
-```shell
-cp ./build/erpnext-nginx/install_app.sh ./build/[custom]-nginx
-```
-
-Open up `./installation/docker-compose-custom.yml` and replace all instances of `[app]` with the name of your app.
-
-```shell
-sed -i "s#\[app\]#[custom]#" ./installation/docker-compose-custom.yml
-```
-
-Install like usual, except that when you set the `INSTALL_APPS` variable to `erpnext,[custom]`.
diff --git a/docs/single-bench.md b/docs/single-bench.md
index 44949691..da13e893 100644
--- a/docs/single-bench.md
+++ b/docs/single-bench.md
@@ -44,7 +44,7 @@ To get started, copy the existing `env-local` or `env-production` file to `.env`
 - `ADMIN_PASSWORD=admin`
   - Password for the `Administrator` user, credentials after install `Administrator:$ADMIN_PASSWORD`.
 - `INSTALL_APPS=erpnext`
-  - Apps to install, the app must be already in the container image, to install other application read the [instructions on installing custom apps](./custom-apps-for-production.md).
+  - Apps to install, the app must be already in the container image, to install other application read the [instructions on installing custom apps](../custom_app/README.md).
 - `LETSENCRYPT_EMAIL=email@example.com`
   - Email for LetsEncrypt expiry notification. This is only required if you are setting up LetsEncrypt.
 - `ENTRYPOINT_LABEL=traefik.http.routers.erpnext-nginx.entrypoints=websecure`