diff --git a/docs/_release_description.md b/docs/_release_description.md
index 093d86d..57c8f7a 100644
--- a/docs/_release_description.md
+++ b/docs/_release_description.md
@@ -1,6 +1,6 @@
 Install this version from pip with::
 
-    pip install tutor[full]==TUTOR_VERSION
+    pip install "tutor[full]==TUTOR_VERSION"
 
 Or download the compiled binaries::
 
diff --git a/docs/download/pip.rst b/docs/download/pip.rst
index ddb5c4d..015dce4 100644
--- a/docs/download/pip.rst
+++ b/docs/download/pip.rst
@@ -1,3 +1,3 @@
 .. parsed-literal::
 
-    pip install tutor[full]
+    pip install "tutor[full]"
diff --git a/docs/install.rst b/docs/install.rst
index a21f7db..1ebc9c5 100644
--- a/docs/install.rst
+++ b/docs/install.rst
@@ -89,7 +89,7 @@ Upgrading
 
 To upgrade Open edX or benefit from the latest features and bug fixes, you should simply upgrade Tutor. Start by upgrading the "tutor" package and its dependencies::
 
-    pip install --upgrade tutor[full]
+    pip install --upgrade "tutor[full]"
 
 Then run the ``quickstart`` command again. Depending on your deployment target, run either::