diff --git a/Makefile b/Makefile
index 4209ad1..ad63e34 100644
--- a/Makefile
+++ b/Makefile
@@ -10,3 +10,10 @@ lms-shell:
 	docker-compose run lms ./manage.py lms shell --settings=production
 cms-shell:
 	docker-compose run lms ./manage.py cms shell --settings=production
+
+import-demo-course:
+	docker-compose run cms git clone https://github.com/edx/edx-demo-course ../edx-demo-course && \
+		cd ../edx-demo-course && \
+		git checkout open-release/ginkgo.master && \
+		cd ../edx-platform && \
+	python ./manage.py cms --settings=production import ../data ../edx-demo-course
diff --git a/README.md b/README.md
index 6797f4c..7bbacd4 100644
--- a/README.md
+++ b/README.md
@@ -8,7 +8,7 @@ The production stack is sufficient for a minimal production deployment of Open e
 
 Prepare build:
 
-  make directories
+    make directories
 
 Build and run:
 
@@ -26,6 +26,10 @@ On the first run you will need to migrate the database and collect static assets
     make migrate
     make assets
 
+To import the Open edX demo course, run:
+
+    make import-demo-course
+
 To daemonize:
 
     docker-compose up -d