diff --git a/Makefile b/Makefile
index 4459104..94317a1 100644
--- a/Makefile
+++ b/Makefile
@@ -14,7 +14,7 @@ version: ## Print the current tutor version
 	@python -c 'import io, os; about = {}; exec(io.open(os.path.join("tutor", "__about__.py"), "rt", encoding="utf-8").read(), about); print(about["__version__"])'
 
 tag: ## Create a release, update the "latest" tag and push them to origin
-	$(MAKE) retag TAG=$(shell make version)
+	$(MAKE) retag TAG=v$(shell make version)
 	$(MAKE) retag TAG=latest
 
 retag: