Key Facts and Key Numbers

readme.md

@@ -275,16 +275,30 @@ A handy reference for beginners.
 ## Marketing
 
 - [Brochure - 2017](https://github.com/anibalsanchez/awesome-joomla/blob/master/Joomla_Brochure-UseCases-2017-US-English-2-opt.pdf). High-level informative document.
-- [Media Kit](https://docs.google.com/document/d/1EU_d_-uae2lHA-IbvnXJo5h6ZBK84tUO0-Xx7lC0qm0/edit#). Promotional Materials about Joomla.
-    - Joomla is an open source project fully managed by a community, where volunteers collaborate with their experience and time.
-    - Joomla is an award-winning content management system (CMS). During 2017, Joomla won the **Best Free CMS**, by [2017 CMS Critic Awards](https://community.joomla.org/blogs/community/joomla-is-the-best-free-cms-by-2017-cms-critic-awards.html)
-    - Within the main functionality,"ease of use" and "extensibility" (8,000+ approved extensions) are always highlighted. This is the core functionality: <https://www.joomla.org/core-features.html>. Natively, Joomla incorporates 2FA authentication.
-    - Joomla is an established CMS, with a mature code base (370,000+ lines of code), more than 12 years of evolution (29,000+ commits) and supported by a great team of collaborators (780+).
-    - Joomla is used in 6.6% of CMS and 3.2% of global websites. 
+- [Media Kit](https://docs.google.com/document/d/1EU_d_-uae2lHA-IbvnXJo5h6ZBK84tUO0-Xx7lC0qm0/edit#). Promotional Materials about Joomla. 
+    - Key Facts
+        - Joomla is an award-winning content management system (CMS) used to build powerful web sites and online applications.
+        - A global volunteer community of developers has been building and improving Joomla since the first version was released in 2005. This immense effort has made _Joomla easy to use, stable and very secure_.
+        - Joomla is an award-winning content management system (CMS). During 2017, Joomla won the **Best Free CMS**, by [2017 CMS Critic Awards](https://community.joomla.org/blogs/community/joomla-is-the-best-free-cms-by-2017-cms-critic-awards.html)
+        - Within the main functionality,"ease of use" and "extensibility" (8,000+ approved extensions) are always highlighted. This is the core functionality: <https://www.joomla.org/core-features.html>. Natively, Joomla incorporates 2FA authentication.
+        - Joomla is an established CMS, with a mature code base (370,000+ lines of code), more than 12 years of evolution (29,000+ commits) and supported by a great team of collaborators (780+).
+        - Joomla is used in 6.6% of CMS and 3.2% of global websites. 
+    - Key Numbers
+        - 6.5% of the websites built with a CMS. 3.2% of all websites
+        - 2+ million websites
+        - 90+ million downloads
+        - 370,000+ lines of code
+        - 29,000+ commits
+        - 780+ core developers
+        - 10+ core extensions
+        - 170+ User Groups
+        - 70+ Events per year
+        - 1,200+ registered volunteers
+        - 25 million sessions in 2017
 In particular, security is a strength of Joomla:
     - Joomla has the [Best Practice Guides](https://developer.joomla.org/coding-standards.html) in its development standard and is a measure that applies to core development and approved extensions within the ecosystem. 
 To confirm Joomla's security assurances in perspective, Joomla had 94 security reports, while WordPress had 254 and Drupal 313 respectively. You can find the full analysis here: https://www.getastra.com/blog/cms/security-comparison-of-cms-wordpress-vs-drupal-vs-joomla/
-    - In short, Joomla is ideal for corporate sites, non-profit organisations, or educational institutions.  
+    - In short, Joomla is ideal for corporate sites, non-profit organisations, or educational institutions. Ch 
     - About the news of Joomla in 2017, this is a good summary of the day-to-day topics of the project: https://www.joomla.org/announcements/general-news/5722-joomla-year-in-review-2017.html
 - [A sustainable ecosystem for Joomla](https://docs.google.com/presentation/d/1Sx1UPZ8whxsxFvyHCMoGhtF5_HvHH1Xy3QWJe3EeCcE/edit#slide=id.g1ba30ac4d2_0_6)
 - [Joomla Marketing Visuals](https://docs.joomla.org/Joomla_Marketing_Visuals) - [Google Drive](http://goo.gl/VRlZCP)